Zan Sum

User experience designer

Creating useful, elegant and accessible solutions to your problems.

Hire me

Hello! I'm Zan.

I’m a user experience designer in London, specialising in creating customer journeys and interaction design. I have a masters degree in Human Computer Interaction Design (distinction) and a bachelors in Psychology and Sociology.

What type of designer am I? I’m:

Empathetic

Observing, listening and asking questions allows me to understand others’ viewpoints. This helps me to create solutions that strike a balance between the interests of customers, the business and the development team. With an emphasis on accessibility, I aim to build products and services that work for everyone.

Resourceful

I have a wealth of experience in user research and the design process. I take an adaptive approach to problem solving. My favourite design process is the Double Diamond model. I sketch a lot to illustrate and communicate my ideas.

Organised

Efficient ways of thinking, working and collaborating ensures reliable delivery. The use of design systems, such as atomic design, helps to ensure a consistent aesthetic. I like to share checklists and meeting notes with my team to communicate progress.

Enthusiastic

Learning new skills and technologies excites me. I learn by reading on Medium, sharing at meetups and participating in design jams and hackathons. I recently gave a talk on creativity in design at UX Camp Brighton. I’m also a volunteer at Ladies that UX London.

Energetic

Have fun! I enjoy my work and share my happiness! Positive environments are the bedrock of creativity and teamwork. Many great ideas are born when drinks are around ;)

See my projects to learn more about my design thinking and do not hesitate to get in touch!

Projects

Here’s a collection of my recent work:

Ark

Ark

Recommender system | Business | Internship

Ark is a proof-of-concept project in Thomson Reuters. It helps startup founders to find personalised information to inform their business decisions.

This project involved diary study, interviews, card-sorting, conceptual design iterations and user evaluation. A chatbot and dashboard prototype were produced.

Roles: Interaction Design, Information Architecture, Evaluation
Artframe

Artframe

Smart glasses | Art | Coursework

Artframe enables tourists, fans and creators to curate a personalised route to discover street art around a city. Artframe's augmented digital layer is activated by beacons placed near artworks. Users can rediscover disappearing street art using Artframe's time-travel function.

This project involved field observation, interviews, conceptual design iterations and user evaluation. A 3D prototype, smart glasses wireframe and a vending machine prototype to dispense the glasses was produced.

Shortlisted for UX Sprints 2017 award

Roles: Information Architecture, Brand Identity, Product Design
Smart Community Garden

Smart Community Garden

Internet of Things | Social Enterprise | Coursework

To draw light on community gardens, we developed a management tool utilising existing smart city technology such as beacons, sensors and a mobile application.

The convergence of technology and nature promotes social and physical well-being. To design an innovative Internet of Things device, we adopted creativity problem solving techniques, namely double diamond design approach.

Shortlisted for User Experience UK 2017 award

Roles: User Research, Service Design, UI Design
London Independent Coffee Roastery

London Independent Coffee Roastery

Website | Food | Coursework

There are more than 30 independent coffee roasteries scattered around London, but not a central place to find information about them. The vision of this project is to create a website that not only fills this niche, but provides a hub for coffee lovers.

The project involved interviews with domain experts, card-sorting and tree-testing with users. A sitemap and wireframe were produced to illustrate the vision.

Roles: User Research, Information Architecture, Evaluation
Cancer Research UK

Cancer Research UK

Website | Charity | Coursework

The design brief was to evaluate the usability and user experience of Cancer Research UK's website. The project consisted of two parts. The first part was a competitor analysis in terms of usability, functionality, appearance and brand identity.

It followed by an evaluation via a 5-second test, click test, interview and moderated usability testing with users. A evaluation report with testing highlight videos and design recommendations were produced.

Roles: Competitor Analysis, Evaluation
Tesco Privacy Centre

Tesco Privacy Centre

Website | Retail | Coursework

This report entailed a formative accessibility audit of the Tesco Privacy Centre website against the Web Content Accessibility Guidelines (WCAG) 2.0 AA conformance level.

Some issues were investigated using assistive technologies such as a screen reader, screen magnification and voice over. An accessibility report and design recommendations to ensure the presentation can be programmatically determinable was produced.

Role: Accessibility Evaluation
Airbnb

Airbnb

Data Analysis | Social Issues | Coursework

This project set out to explore hidden factors when booking accommodation using Airbnb. From interviews with users, it was found neighbourhood safety and transport accessibility were common concerns besides price.

An interactive data visualisation designed in Sketch and implemented using Processing was produced to show correlations between these concerns and the distribution of listings across London.

Roles: User Research, Interaction Design, Data Visualisation
Old British Sweets

Old British Sweets

Website | Ecommerce | Freelance

Old British Sweets is a monthly subscription service. It brings scrumptious sweets from local artisans around the UK to your door.

A fluent ecommerce service process was designed to minimise the friction customers might encounter. The project involved information architecture design and analytics evaluation.

Roles: User Research, Information Architecture, Brand Identity
WiFi and Coffee

WiFi and Coffee

iOS application | Ecommerce | Freelance

Remote workers tend to work remotely from cafes. WiFi, plugs and food are therefore important needs for these users.

The project aimed at providing information to help remote workers find the best suited cafes to work from. An interactive application prototype was designed and evaluated with users in the field.

Roles: User Research, Interaction Design, User Interface Design, Information Architecture
Whitewood

Whitewood

Website | Ecommerce | Freelance

Handmade accessory and homeware brand White Wood is inspired by Scandinavian minimalism. My responsibilities included information architecture design and brand identity for the website.

The Chinese word 白木 (“white wood”) is structured with basic dots, lines and shapes to fit with minimalistic ideals. A sitemap and mock-up of the website was produced.

Roles: Information Architecture, Brand Identity
LEAF

LEAF

Website | Ecommerce | Freelance

LEAF is abbreviation for London East-Asian Food guide. Bring along a chopstick and start exploring the delicious world of East-Asian food as recommended by locals! My responsibilities included information architecture design and brand identity for the website.

The feature colour Han blue is inspired by ancient white and blue Chinese porcelain bowls. Blue is associated with The Great Wave of Kanazawa from Japan.

Roles: User Research, Brand Identity
UI Design Challenge

UI Design Challenge

Concept | Design | Personal project

UI design challenge was a personal project that urged me to practice different kinds of interface design such as smart TV, car screen, mobile and website.

The brief started with a simple sentence “Design a landing page”. I enriched the brief by adding imagined users such as children, the elderly and non-English speakers. It was an eye-opening experience to design for different users in different interface.

Roles: User Research, Interaction Design, User Interface Design, Information Architecture

Contact

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